Why isn't rugby more popular around the world?
Rugby is a popular sport in many parts of the world, but it is yet to achieve global popularity. This article explores the reasons why rugby has not become a global phenomenon, looking at various factors such as the physicality of the sport, the lack of a global governing body and the lack of a major international competition. It also considers how the rise of other sports, such as football and basketball, have taken away from rugby’s potential popularity. Finally, the article looks at how rugby can become more popular in the future, by increasing its exposure and developing a better global marketing strategy.
